April 25, 2017
Innovation: the stores of the future
New technologies transform physical stores
New technologies have sparked a revolution in the many ways fashion labels show their product to customers. Even though e-commerce is at its peak, physical stores resist to disappear, adapting to the ever-changing new times and taking advantage of technological progress to enrich the shopping experience.
Labels such as Reformation have chosen the 3.0 way. The American label opened a new store in San Francisco last month, completed with screens that allow you to choose the look and size you want and it will appear instantly at their “magic wardrobe”.
Farfetch, the online platform of fashion and luxury founded by Portuguese entrepreneur José Neves, showcased at the Design Museum of London “The Store of the Future”, a series of technological devices conceived to connect the online and offline world in physical stores.
The start-up Iconeme has created new intelligent mannequins that seek to stir up window-shopping. When you approach a shop window, the mannequins will send directly to your mobile phone’s Icone app all the information about what they are wearing, how to style it and even allow you to buy them.