enero 19, 2022

HOW TO MAKE THE PRODUCT THE CENTRE OF YOUR BRAND

Igone Cabrerizo, Communication Director at Textilianas, chats with Marina Casal, partner and Creative Director at ANDRESGALLARDO.
As usual in Textilianas, BIAAF’s fashion podcast, we take a tour round the most outstanding moments of the porcelain jewelry and accessories firm on the occassion of their 10th Aniversary in the business.

 

Marina tells us about the brand’s beginnings, approaching the world of porcelain in a naïve way (and of course without imagining what the brand would be like today). Their original idea was to create stories through the pieces of porcelain they bought in flea markets: they would break and reconstruct them to create unique jewels with a story behind.

 

Given the unique nature of their creations and the projection they had after being recognized in «Who’s on Next»  ANDRES GALLARDO had to reconsider their approach in order to start selling worldwide.And they managed to produce art pieces with Spanish and Portuguese artisans without losing their essence.

Learn about ANDRES GALLARDO’s success story listening to our Textilianas podcast here.