August 22, 2017

Fashion Transparency

Is it possible to know all the details of a fashion brand value chain? Can we know who and how has made the clothes we wear? Provenance revolutionizes the industry with its innovative tool. 

Every day we buy products that impact our planet. Opaque supply chains are devastating environments and compromising the wellbeing of people, animals and communities. Every product and business is different, but rarely do we have the information we need to make positive choices about what to buy.

Provenance is a platform that empowers brands to take steps toward greater transparency by tracing the origins and histories of products. With their technology, you can easily gather and verify stories, keep them connected to physical things and embed them anywhere online.

Transparency in fashion

In collaboration with Martine Jarlgaard Provenance tracked the world’s first garment with a unique ID holding location mapping, content and timestamps from every step of the production. The journey information was made accessible via the garment’s smart label. This serves as a Proof of Concept of blockchain implementation in fashion supply chains.

8 out of 10 UK shoppers want to know where their food comes from. Provenance makes it easy for your business to bring trustworthy information to the point of sale, helping you build brand trust now and into the future.