June 13, 2017

We Wear Culture, Google new Project

3000 years of fashion, just one click away    

Google presented last week its new project, We Wear Culture, which aims to bring closer to the public 3000 year of fashion history. The Project includes the digitalization of more tan 30.000 pieces of clothing, and makes available to the public thousand of high-res photographs, videos in 360º format, articles written by some of the most important institutions in the world and access to fashion exhibitions and museums. Thanks to Google we can now visit Rei Kawakubo’s retrospective al the Met or stroll through the Frida Kahlo Museum discovering her unique style.

The project is part of the Google Arts & Culture initiative, which makes available thousands of art pieces and allows visiting museums all over the world from the comfort of your home. Now, masterpieces from Velazquez, Van Gogh or Rembrandt will share digital space with the likes of Balenciaga, Margiela or fashion photographers like Mario Testino, placing fashion as an important cultural and social agent.

For its development, Google has joined forces with hundreds of museums, fashion schools and organizations, including, for example, Cristobal Balenciaga Museum, Central Saint Martins or the Conde Nast Archive. This is, certainly, an amazing chance for every fashion enthusiast to learn more about this incredible world, and a priceless tool for students and professionals.

Visit the project HERE